Pareidolia: Misperception in which vague or random images or sounds are misinterpreted as meaningful patterns.
Early in 2014 on a Friday Night Paranormal I-Con episode, I had a spirited, but civil, discussion about a piece of evidence that a guest had centered a lot of time and analysis around and presented on his web site.
My thesis was NOT that there was nothing to be found in the photograph in question. I even offered that I found one feature of the photograph very interesting and probably would have placed it on my own website for further examination and discussion had it been mine. My point was that if we spend enough time (several days according to the guest) looking a picture, pareidolia (or matrixing if you prefer the pop-culture term) was likely to take over, and our minds are programmed to find any number of patterns that we might interpret as recognizable images that we will then feel obligated to circle in red.